Terms of service

 

Clear, fair, and straightforward — these are the terms that govern how we work together when you shop with LowLine.

Last updated: 6 May 2026

Overview

This website is operated by LowLine Apparel Ltd ("LowLine", "we", "us", or "our"), a company registered in England and Wales under company number 16597907, with registered office at 20 Wenlock Road, London, England, N1 7GU.

These Terms of Service ("Terms") govern your access to and use of lowlineapparel.com (the "Site") and any products or services we offer through it (the "Services"). By visiting our Site or purchasing from us, you agree to be bound by these Terms, along with our Privacy Policy, Refund Policy, and any other policies referenced here.

If you do not agree to these Terms, please do not use the Site.

We may update these Terms from time to time. The most current version will always be posted on this page. Continued use of the Site after changes are posted constitutes your acceptance of those changes. We will update the "Last updated" date whenever changes are made.

Our Site is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products to you.

Section 1 — Eligibility and Use of the Site

By using the Site, you confirm that you are at least 16 years old, or have the consent of a parent or guardian if younger. You may not use our products or Services for any unlawful purpose, and you must not violate any laws in your jurisdiction (including intellectual property and consumer protection laws).

You must not transmit any viruses, malware, or destructive code through the Site, or attempt to interfere with the Site's security or functionality.

A breach of these Terms may result in immediate termination of your access to our Services.

Section 2 — General Conditions

We reserve the right to refuse Service to anyone for any reason, at any time, where lawful to do so.

You understand that your content (excluding payment card information) may be transferred unencrypted across networks, and may be modified to conform to technical requirements of connecting devices. Payment card information is always encrypted during transfer.

You agree not to reproduce, duplicate, copy, sell, resell, or exploit any portion of the Site, the Services, or any content on the Site without our express written permission.

The headings used in these Terms are for convenience only and do not affect the interpretation of these Terms.

Section 3 — Accuracy of Information

We make reasonable efforts to ensure information on the Site is accurate, but we do not warrant that it is always complete, current, or error-free. The material on the Site is provided for general information only and should not be relied upon as the sole basis for decisions without consulting more accurate, complete, or timely sources.

The Site may contain historical information, which is necessarily not current and is provided for reference only. We reserve the right to modify the contents of the Site at any time without obligation to update.

Section 4 — Products, Pricing, and Availability

All product descriptions, images, and pricing are subject to change at any time without notice. We reserve the right to modify or discontinue any product at any time.

We have made every effort to display the colours and details of our products as accurately as possible. However, we cannot guarantee that your screen's display will be perfectly accurate.

Certain products may be available exclusively online and in limited quantities. We reserve the right to:

• Limit the quantities of any product sold per person, household, or order
• Limit or refuse sales to any person, region, or jurisdiction
• Discontinue any product at any time

We do not warrant that the products you purchase will meet your subjective expectations beyond their stated specifications. Returns and exchanges are governed by our Refund Policy.

Prices are displayed in GBP (£) and include VAT where applicable. UK shipping costs and delivery timelines are shown at checkout.

The LowLine Crew is offered at a promotional “Founders’ Pricing” rate of £32.99 during our initial founders’ round. The recommended retail price of the LowLine Crew is £49.99, being the price at which it is offered for sale once the founders’ round concludes. Where a product displays a reference price (for example, a price shown with a strikethrough), that reference price represents this genuine retail price, and any saving shown is calculated against it. We reserve the right to amend pricing in accordance with applicable law.

Section 5 — Orders and Payment

When you place an order, you are making an offer to purchase the products at the prices and on the terms shown. We reserve the right to accept or refuse your order at our discretion.

A contract between you and us is formed when we send you an order confirmation email. Until that point, no contract exists.

We reserve the right to cancel or refuse orders, including those that:

• Appear to be placed by dealers, resellers, or distributors
• Exceed reasonable quantity limits per person or household
• Contain pricing or other errors

You agree to provide accurate, current, and complete information when placing an order, and to keep your account details (including email, address, and payment information) up to date.

Section 6 — Consumer Rights (UK)

If you are a consumer based in the UK, you have statutory rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. These include:

• The right to receive products that are of satisfactory quality, fit for purpose, and as described
• The right to cancel most online orders within 14 days of receiving them, for any reason, and to receive a refund (subject to the conditions in our Refund Policy)
• The right to a remedy (repair, replacement, or refund) if products are faulty or do not match their description

Nothing in these Terms affects your statutory rights as a consumer.

For full details on returns, exchanges, and refunds, please see our Refund Policy.

Section 7 — Third-Party Tools and Links

We may provide access to third-party tools, services, or links through the Site. We do not control, monitor, or endorse these third parties.

You acknowledge that any third-party tools are provided "as is" and "as available" without warranties or representations from us. Your use of these tools is at your own risk and subject to the third party's own terms.

We are not responsible for the content, accuracy, or practices of third-party websites linked from our Site. Please review the relevant third party's terms and privacy policy before engaging with them.

Section 8 — User Submissions

If you submit comments, suggestions, ideas, reviews, or other materials to us (whether requested or not), you grant us a non-exclusive, royalty-free, worldwide licence to use, edit, copy, publish, distribute, and translate them in any medium, without obligation to compensate you or maintain confidentiality.

You agree that your submissions:

• Will not infringe any third party's rights (including copyright, trademark, or privacy)
• Will not contain unlawful, defamatory, abusive, obscene, or otherwise objectionable material
• Will not contain viruses, malware, or other harmful code
• Will not impersonate any person or misrepresent your identity

We reserve the right (but have no obligation) to monitor, edit, or remove any submissions at our discretion. You are solely responsible for the content of your submissions.

Section 9 — Personal Information

Your submission of personal information through the Site is governed by our Privacy Policy. By using the Site, you confirm that you have read and understood the Privacy Policy.

Section 10 — Errors and Omissions

The Site may occasionally contain typographical errors, inaccuracies, or omissions related to product descriptions, pricing, promotions, shipping charges, transit times, or availability. We reserve the right to correct any such errors and to update or cancel orders if information is inaccurate, including after an order has been placed.

We have no obligation to update, amend, or clarify information on the Site except as required by law.

Section 11 — Prohibited Uses

In addition to the restrictions set out elsewhere in these Terms, you are prohibited from using the Site or its content:

• For any unlawful purpose, or to encourage unlawful acts
• To violate any applicable laws or regulations
• To infringe our intellectual property rights or those of others
• To harass, abuse, harm, defame, intimidate, or discriminate against any person on the basis of gender, sexual orientation, religion, ethnicity, race, age, national origin, disability, or any other protected characteristic
• To submit false or misleading information
• To upload or transmit viruses or other malicious code
• To collect or track the personal information of others
• To spam, phish, scrape, or harvest data
• For any obscene or immoral purpose
• To interfere with the security or functionality of the Site

We reserve the right to terminate your access for breaching any of these restrictions.

Section 12 — Disclaimer of Warranties; Limitation of Liability

Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any liability that cannot be excluded or limited under UK law
• Any liability arising under the Consumer Rights Act 2015 in respect of products supplied to consumers

Subject to the above, we do not guarantee that the Site or Services will be uninterrupted, timely, secure, or error-free. We reserve the right to suspend or discontinue the Site or any Service at any time without notice.

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, or consequential losses arising out of your use of the Site, including loss of profits, revenue, savings, data, or goodwill, whether based in contract, tort (including negligence), or otherwise.

Our total liability to you in connection with any product purchased through the Site shall not exceed the price you paid for that product.

These limitations do not affect your statutory rights as a consumer.

Section 13 — Indemnification

You agree to indemnify and hold LowLine Apparel Ltd, its directors, officers, employees, agents, contractors, and suppliers harmless from any claim, demand, or reasonable legal costs arising from:

• Your breach of these Terms
• Your violation of any law or third-party right
• Your misuse of the Site or Services

Section 14 — Severability

If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision will be severed and the remaining provisions will continue in full force and effect.

Section 15 — Termination

These Terms remain in effect until terminated by either you or us. You may stop using the Site at any time. We may terminate your access at any time, without notice, if you breach these Terms.

Obligations and liabilities incurred before the termination date will survive termination.

Section 16 — Entire Agreement

These Terms, together with our Privacy Policy, Refund Policy, and any other policies posted on the Site, constitute the entire agreement between you and us regarding your use of the Site, and supersede any prior agreements or communications.

Any failure by us to enforce a right or provision of these Terms does not constitute a waiver of that right or provision.

Section 17 — Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or your use of the Site will be subject to the exclusive jurisdiction of the courts of England and Wales, except where you are a consumer based in another part of the UK or in the EEA, in which case the mandatory consumer protection laws of your country of residence will continue to apply.

Section 18 — Changes to These Terms

We reserve the right to update these Terms at any time by posting changes to this page. Your continued use of the Site after changes are posted constitutes acceptance of the updated Terms.

Section 19 — Contact Information

Questions about these Terms should be sent to us at:

LowLine Apparel Ltd 20 Wenlock Road London England N1 7GU

Email: support@lowlineapparel.com